What is UGC, really?
Understand the work, the terminology and where your experience fits in.
The guide library
Good questions.
Useful answers.
Plain-English guides for exploring UGC after 40. Find your next step, whether you’re curious, creating or preparing for brand work.
Getting started
What is UGC, really?
Start with the question behind all the others. A clear introduction to making content for brands.
Read the guide ↗10 guides to explore
Make your first practice video
A small filming exercise using a product you already know.
Build your first portfolio
Turn your practice into a simple collection of work.
Find your light before buying more kit
Start with a window, your phone and a little experimentation.
Get comfortable on camera
Small exercises that make pressing record feel less daunting.
Prepare for your first brand conversation
Know what to ask before you agree to make content.
A creative corner, not a whole studio.
Make room for creating in the life you already have.
The everyday is where your ideas live.
Find practice ideas in products and routines you already understand.
Creating around the life you already have.
A practical guide to fitting a first creative project around work, family and everyday commitments.
Bring your experience with you.
Use the things you know to make clearer, more specific content.
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