Your first UGC video starts with something you already own.
Choose an everyday product. Find a patch of good light. Give yourself permission to practise.
Make your first video with what you have.
One product. One simple idea. A place to begin.
Welcome to Unplugged
Real life.
Fresh possibilities.
Explore UGC, try something new and build the confidence to create. Your starting point is right here.
Find your first step ↗A fresh chapter for creators over 40
Your experience
is the content.
A new kind of creative chapterThe big question
What actually
is UGC?
A plain-English introduction to creating content for brands — and where your experience fits in.
Read the introduction ↗Stock photography for visual direction. Featured people are not UGC Unplugged members.
The latest edit
A little curiosity goes a long way.
A creative corner, not a whole studio.
Make room for creating in the life you already have.
Start wherever
you are.
01 · Get curiousUnderstand the basics ↗02 · Try it outMake your first example ↗03 · Build on itPut your portfolio together ↗04 · Take the next stepExplore brand work ↗Make something
Small starts. Big possibilities.
Ideas, tools and practical guides for the moment you decide to give it a go.
The everyday is where your ideas live.
Your morning coffee. Your favourite walking shoes. The little things you can talk about with confidence.
Your phone is a perfectly good starting point.
What goes in a first portfolio?
Find your light before buying more kit.
Get comfortable sharing your work.
People & perspectives
A different kind of creator.
There’s room for a new chapter at 40, 50, 60 and beyond.
Creating around the life you already have.
Practical ways to make room for a first creative project around work, family and everyday commitments.
Find your people
Come and figure it out with us.
Ask the question. Share the first attempt. Compare notes with other people exploring UGC after 40.
A community for learning together, with room to be a beginner.
Explore the community ↗Your next chapter
Ready to work with brands?
Hook & Hold is a creator platform built to help creators over 40 partner with brands.